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16 March 2005


It has been kept successfully the inauguration of the exhibition of Ernesto Treccani ceramics, at the noble floor of Arese Jacini palace, to celebrate the second anniversary of World Museum. Present the beautiful godmother Hellen Scopel, elected Miss Sole delle Alpi 2004 and the Musical Group Pio XI of the town of Desio which have executed a concert in the courtyard of honour of the palace. Many Italian and foreign collectors were present at the inauguration at the presence of mayor Paolo Vaghi, that has declared: " the Seicentesco Arese Jacini palace, seat of the offices of high representation of the council, well lends himself to lodge today the Treccani show and all the year the World Museum, because I believe that from the union between ancients and modern, between its historical roots and the present daily living, it is possible to draw the presuppositions for a constant custom improvement ". The Fiorenzo Barindelli intervention, after the thanks to the mayor, the godmother and the band corp, has wanted to point out the of the World Museum friends' behaviour, and he has talked about the future programs of the museum: "this event has been strongly wanted and cured in the minimum details by the friends of the World Museum, which I publicly thank. They receive on every Sunday the visitors with joy and love, transporting them in a journey never discounted inside the magic world of colours and fantasy, which are swatch. At only two years, World Museum, is an authentic and happy national cultural reality of Cesano Maderno, only reference for all the collectors and scholars of the swatch phenomenon, and proposes itself at international level for the by now usual exchange events. During the last year, we have received a great deal of interested visitors and via Internet have had about 100 daily contacts coming from 83 nations. Everyday we answer to many e-mails from collectors and for the current yer 2005, we have in project various cultural events. By a short time a Los Angeles Troupe will come to the museum to realize a documentary dedicated to a founder father of swatch, Dr. Mock. In March will be broadcasted on Sky a documentary with resumes made at the World Museum. In September there will be the awaited presentation of the book "My Love For swatch" at the Swiss consulate of Milan. The volume dedicated to swatch and at the museum has been written by Ketty Magni, after two years of researches. ".

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Tel. e Fax.: 0362-570971 cell. 335-6156332 - Sede: Palazzo Arese Jacini - Arese, 12 20031 Cesano Maderno (Milano)